Founder and PPC Account Manager

Bonza Marketing LLC

• Increased annual purchase rate of an e-commerce client by 22% and total transactions by 23%
• Achieved 12% conversion rate within 2nd month of managing tech client's PPC campaigns
• Acquired 42 leads for web hosting client in 2 months and increased session duration by 264%
• Extensively researched new clients’ companies, products, services and brand objectives
• Researched clients’ industries, competitors, and competitive advantages to develop strategy and Ads
• Created appeal, layout and messaging for display Ads and worked with designers for implementation
• Systematized work flow to improve productivity for PPC tasks in order to serve multiple clients
• Held periodic meetings with clients to discuss campaign performance, opportunities, and strategy
• Created custom scripts in order to automate routine PPC management tasks
• Coordinated PPC account strategy and duties with clients, assistants, designers, and marketing directors

Marketing Manager and PPC Account Manager

Catalina Rug, Inc.

• Increased annual purchase rate of PPC account by 88% and contributed to 27% increase in revenue
• Coordinated with developer and designer to optimize layout, design and copy of 20 landing pages
• Researched keyword competition and determine the most relevant and effective keywords
• Developed a new PPC strategy to focus campaigns on target segments with the highest lifetime value
• Optimized campaigns based on time, day, geographic location, devices, and demographics
• Weekly and monthly reporting with analysis of costs, ROI, and opportunities to increase conversions
• Configured custom goals and goal funnels in order to track specific conversions from online campaigns
• Utilized Google Analytics to optimize PPC campaigns by segmenting data with multiple dimensions

Mechanical Design Engineer

P2S Engineering Inc

• Prepared mechanical engineering designs for mechanical building systems
• Performed energy analysis and reconfigured designs to improve efficiency of systems
• Analyzed and selected equipment, ducting, and piping for mechanical systems
•  Organized and led meetings and job walks with clients, architects/engineers, and contractors

Masters of Business Administration (M.B.A.), Marketing

GPA 3.85 California State University, Fullerton - Mihaylo College of Business and Economics

I learned about business topics such as accounting, finance, and management. I completed dozens of projects and worked with team members from diverse backgrounds. I concentrated on marketing by taking courses in marketing management, advertising and promotion strategy, consumer marketing, visual marketing, e-commerce marketing, and decision models for business.

Most importantly, I applied what I learned to my clients' accounts and experienced how marketing concepts applied in the real world.

Bachelor of Science in Mechanical Engineering Technology

Major Valedictorian, GPA 3.73 The curriculum of this program set the foundation for my analytically skills which I rely on so much today. From advanced mathematics to tough engineering courses, I was challenged everyday and pushed myself to become a quick learner.